Ace will open “UNTRACK Harajuku” (3-26-2 Jingumae, Shibuya-ku, Tokyo) on November 21. Hours of operation are 11:30 a.m. to 2 p.m. and 3 p.m. to 8 p.m.
UNTRACK is a lifestyle brand that offers bags and apparel for people in their 20s to 40s, and this is the brand’s first directly managed store. The company decided to open its first directly-managed store to sell its products in person.
The store sells the iconic “CITY/DS” Day Pack (37,400 yen), the “CITY PLUS/THE HELMET” Tote Bag (38,500 yen), which is modeled after a helmet bag, and the “Essential Jacket” No. 60433 (38,500 yen), a jacket that can hold a smartphone, wallet, passport, earphones, etc. in a separate compartment. The Essential Jacket No. 60433 (38,500 yen), a machine-washable jacket, is also on sale. Skirts and other items exclusive to directly managed stores are also available.
Note that UNTRACK has been offering apparel in M/L sizes since the brand’s inception in 2023, but will expand to S sizes this year, and from next year to XS sizes, etc., with a view to targeting a wider range of customers.
© Source travel watch