First Public Reveal of the “Hyaku no Mori” Exhibit at the Sumitomo Forestry Pavilion: Takashi Mizuno, Executive Director, provided an explanation regarding “Hyaku no Mori.” At “Hyaku no Mori,” where Sumitomo Forestry is exhibiting independently for the first time, the company will present exhibits based on its business—which centers on forest management—and its long-term vision, “Mission TREEING 2030.” Through its unique value chain—called the “Wood Cycle,” which involves growing forests, using wood, and then growing forests again—the company will showcase its initiatives toward a decarbonized society. The exhibition’s concept is “100EYES. 100FORESTS.”, which posits that the appearance of a forest changes depending on the viewer. As visitors move through spaces leading from a tunnel to a theater, a museum, and a second-floor deck, they are offered an experience that allows them to encounter the diverse values and possibilities of forests and trees. In the first exhibit—a tunnel leading to the forest—visitors are presented with two questions: the importance of protecting forests versus the necessity of harvesting timber. The theater and museum sections highlight the forest as a treasure trove of life teeming with diverse creatures, and showcase the journey of wood—from afforestation and forest cultivation to its role in human life. Furthermore, the exhibition conveys the future possibilities held by trees as a treasure trove of knowledge, including their applications in energy and biotechnology. Finally, visitors will ascend to the second-floor deck, where they will be able to view the trees—which they usually can only look up at—from a bird’s-eye perspective.
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