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“Tourism EXPO Japan 2026,” one of the world’s largest travel festivals, opens today. It will be held at Tokyo Big Sight for four days—the first time in two years.

“Tourism EXPO Japan 2026,” one of the world’s largest travel events, opened at Tokyo Big Sight. Co-hosted by the Japan Tourism Promotion Association (JTA), the Japan Association of Travel Agents (JATA), and the Japan National Tourism Organization (JNTO), the event will run for four days from September 24 to 27.

At Tourism EXPO Japan, tourism bureaus from across Japan, as well as government tourism agencies from various countries, travel agencies, and airlines, will set up booths to showcase the latest tourist destinations, attractions, and travel information. Travel Watch will be covering the event starting today, the first day of the expo.

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