Nexco East Japan Area Tract is running the first installment of its “Soft Ice Cream Collection 2026” campaign through May 31 to liven up early summer drives in the Tohoku region.
During the period, “Soft Ice Cream Map” will be distributed at SA/PAs in the Tohoku region, introducing 31 unique menu items made with local specialty fruits and milk from each region. Purchasers of the soft-serve ice cream items listed on the map will receive a “scratch card” with one free scoop if they win. Those who do not win will also receive a limited number of “SofColle Original Stickers” as a “W Chance” (until all the stickers are gone).
The menu includes “Salted Caramel Macaroon Tanohata Milk Soft” (650 yen), “Zao Milk Premium Chocolat Soft” (500 yen), “Scarlet – Sendai Strawberry with Confiture” (600 yen), “Akabeko Cookie sundae” (600 yen), etc.
© Source travel watch