Peach Aviation announced its brand renewal on March 31. Peach Aviation has invited nendo, led by Oki Sato, as its design partner, and will introduce a new logo on the occasion of the 15th anniversary of its founding. The aircraft will also be switched to a new design by the spring of 2027.
The newly designed logo went into operation on April 1. The new logo “evolved into a more friendly and gentle impression” by adding roundness to the current lower-case “peach” logo, which consists of circles and straight lines. The “p” is topped with a leaf icon for a playful touch, while the use of color has been boldly switched from the bright fuchsia pink of the past to a more mature and gentle hue.
© Source travel watch