Aeon Retail Co., Ltd. held a “2026 Clothing Strategy Presentation” on February 18, 2012, where the company revealed its outlook for business development in the Top Value brand and other related brands. The speakers were Junko Odajima, Executive Officer and General Manager of Clothing Division of Aeon Retail, and Hirofumi Osako, President and Representative Director of Top Value Collection. The venue featured a mock-up of a real store sales floor and a “Blood Flow Change Experience Corner. The “Topvalu EX Seriant” recovery wear and “Topvalu Best Price” general medical device by Aeon Retail, and the “TVC” brand by Topvalu Collection were introduced.
Why Best Price is Relaunching in Clothing. The color of the logo is also noteworthy. The company has announced that it plans to offer about 170 different products in the clothing and kids categories by August (the number of products includes color variations; some products have already been launched). In fact, “Best Price” in apparel had almost disappeared from around 2022 due to the change in brand strategy. The current product rollout is, so to speak, a relaunch after a four-year absence. In the midst of the aforementioned trend toward restrained purchases, the company decided that it was necessary to provide not only a price range but also a continuous supply of such products. This led to the “revival” of the brand, which aims to combine functionality and price. On display were men’s “Form Stability Long-Sleeved Dress Shirts” (2,178 yen), available in regular and button-down styles, ladies’ innerwear “Cotton Blend Regular Shorts 3-Pack Ordinary/Short” (858 yen), and men’s “Organic Cotton Blend T-shirts Short-Sleeved Crewneck” (638 yen). (638 yen) were on display. The company also expanded its lineup of products for kids and babies, who tend to buy more and more of these items. For example, “Baby Wipes Compact” (80 wipes x 3 packs, 217 yen) and “Volleyball Shoes,” a necessity for school life, are priced at 506 yen per pair. In addition, the “Simple Zipper Carry” (S size: 8,580 yen / M size: 10,780 yen) is also available as a carry-on bag. The Best Price logo is basically the same as the one used for food and other items, but the new logo is designed in a monotone color instead of the traditional yellow, in recognition of the variety of colors available for clothing. Topvalu Best Price: Main products on display (all already on sale) Form-stabilized long-sleeved dress shirt (2,178 yen)
3 pairs of socks (528 yen)
Kids Casual Socks 3-pair set (¥418)
Men’s Boxer Briefs 2-Pack (¥858)
Ladies’ Cotton Blend Regular Panties 3-Pack (¥858)
Men’s Organic Cotton Blend T-Shirt Short-Sleeved Crew Neck (¥638)
Volleyball shoes (¥506)
Baby wipes, compact (217 yen)
Baby wipes soft (327 yen)
Baby cotton swabs (404 yen)
Baby diapers (1,078 yen)
Simple Zipper Carry (S size 8,580 yen / M size 10,780 yen)
© Source travel watch